Play with Purpose

Play with Purpose

Present bias: why now matters more than later

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Alexis Ralphs
Feb 24, 2025
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Present bias: why now matters more than later

Picture this familiar scene: Your child has a choice between building with her new construction set or watching her favourite show. Even though she was excited about the construction set yesterday, right now the screen feels like the easier choice.

This isn't just about screens being addictive. It's about something psychologists call "present bias" - our…

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